Digital Signage

SPORT 2000 is an association of sports retailers in Europe with more than 3,700 sales locations in over 25 countries. This also includes the SPORT 2000 in Switzerland where the following clips were displayed indoors.

Adapting videos to different screen sizes is not only a matter of changing the aspect ratio.
It deserves a whole new design.

The running man is a #motioncapture 3D animation and then rendered with #sketchandtoon engine. The same as the sneaker that appears. The rest of the design is done with vector motion graphics in After Effects.